VEEPS x WWWY 2025

VEEPS was proud to be the official backstage media partner at When We Were Young Fest 2025 in Las Vegas. From exclusive artist interviews to behind-the-scenes moments and live festival vibes, VEEPS brought fans closer than ever to the music, the memories, and the mayhem.

Client

VEEPS x WWWY + 7-Eleven

What

Graphic & Motion Design

Team

Josh Madden (Veeps) CCO
Julie Seamons (Veeps) VP of Marketing
Bryce Casoer (Contract) Designer & Video Editor
Riley Kalbus (Contract) Designer

Max Kelly (Contract) Video Editor

Project Link

https://veeps.com/whenwewereyoung/ff4fd4e5-a49b-4c16-aff0-755c50d70395

I worked with the Veeps marketing team on all things content for the When We Were Young Festival 2025 presented by 7-Eleven. From the hype leading up to the event to everything happening live on site, and the recap content that followed. Before the festival, I helped create digital graphics, motion assets, and marketing materials that promoted the lineup, partners, and vibe of the weekend across social and digital platforms.

Once the festival kicked off, I shifted into real-time production — editing live clips, adding motion graphics and overlays, and turning moments from the stage into shareable highlights for broadcast, the Veeps app, and social channels. It was all about capturing the energy of the festival as it happened and getting it out to fans who were tuning in online.

After the show, I helped pull together recap pieces and exclusive interview content with the artists. These were shared across Veeps, 7-Eleven, Revolver, Alternative Press, BrooklynVegan, and the bands’ own social accounts, giving fans a chance to relive the weekend and see behind-the-scenes moments they might’ve missed. It was an awesome mix of fast-paced production, creative storytelling, and collaboration across a bunch of different teams and platforms.

The turnout for the festival was massive — reports say over 120,000 fans descended on the Las Vegas Festival Grounds over the two days, proving that this isn’t just a nostalgia moment but a full-on cultural movement. Social engagement was off the charts too: fans flooded Instagram and TikTok with posts, stories and short-form video clips, creating major buzz and extending the festival’s reach far beyond those physically in attendance. The digital content we produced — the clips, the motion graphics, the shared interviews — helped drive that momentum and kept the conversation alive long after the last set.

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