Trillerfest Miami 2021

Trillerfest Miami brought vibrant energy to Miami’s waterfront in the form of a socially-distanced concert featuring performances by 2Chainz, Tyga, and Lil Wayne.

Client

Triller

What

Brand Identity, Visual & Motion Graphics

Team

Tom Munz (AD)
Bryce Casper
(Senior Designer)
Emily Jang (Junior Designer)

Project Link

https://shorturl.at/jB9PO (Billboard Article)

The first-of-its-kind socially distanced concert, Trillerfest Miami, was a groundbreaking event that set new standards for music festivals during a time when safety and innovation were paramount. Held off the scenic waterfront of Miami, the festival brought together an impressive lineup including Tyga, 2Chainz, Lil Wayne, 6ix9ine, Cris Cab, and Hispanic acts like Gente De Zona. The event not only attracted thousands of attendees but also drew notable personalities such as Jake Paul, Bella Thorne, and Swiss Beatz, adding to the festival's high profile.

The design and marketing efforts for Trillerfest Miami were led by a dynamic team of three, Tom Munz, Art Director at Triller, myself, and designer Emily Jang. Tasked with the creation of a vast array of assets, they produced over 250 static and motion graphics, ensuring every aspect of the festival's branding was meticulously crafted. The visual identity drew inspiration from Miami's vibrant nightlife and neon aesthetics, with a prominent use of pink that resonated with the Triller brand.

Despite the massive workload, the creative team's dedication paid off, resulting in a visually stunning and cohesive presentation that captured the festival's spirit. The success of Trillerfest Miami was not only a testament to the team's hard work but also a significant achievement in providing a safe and enjoyable music experience amidst the ongoing pandemic. The event received widespread acclaim for its innovative approach and was celebrated for setting a new precedent in socially distanced entertainment. The success of the Trillerfest Miami event would lend itself to future socially distanced events commissioned by a branch of Trillernet known as Fite TV and goes on to include a bout between Youtuber Jake Paul and legendary boxer Mike Tyson which Triller’s creative team also led visually.

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