Triller x PepsiCo

A chance to chase your wildest dreams of becoming a hip hop artist, competing against a long list of contenders, and getting judged by iconic hip hop legends? Triller and Pepsi Wild Cherry present ‘Your Wildest Dreams’.

Client

Triller x PepsiCo

What

Brand Identity, Visual & Motion Graphics

Team

Tom Munz (AD)
Bryce Casper
(Senior Designer)
Emily Jang (Junior Designer)

Project Link

https://shorturl.at/pv2Y0 (Variety Article)

Triller and Pepsi Wild Cherry teamed up to create an extraordinary opportunity for aspiring hip hop artists with their "Your Wildest Dreams" competition. The challenge invited Triller users to showcase their talent by performing a cover or original hip hop track on the app, using a special Triller and Pepsi Wild Cherry logo filter and the hashtag #yourwildestdreams. The response was overwhelming, with a flood of submissions highlighting the diverse talent eager to make their mark in the hip hop scene.

The competition saw an impressive panel of legendary hip hop icons, including Fat Joe, Latto, and Mike Will Made It, taking on the role of judges. Their expertise helped sift through the vast number of entries, ultimately narrowing the field down to three finalists. These finalists then performed live at the Triller ATL house, where they were evaluated one last time before T-Lyon was crowned the winner. This victory opened doors for T-Lyon to receive coaching and support from the esteemed judges. The live finale was hosted by hip hop culture icon and radio host, Kenny Burns.

Working closely with the Pepsi creative team, the Triller team crafted a striking and functional logo lockup for the competition. The design prominently featured Pepsi Wild Cherry's signature blue and red, complemented by Triller's splash of pink. The competition's branding was designed to flow seamlessly with hip hop culture while also boosting Pepsi Wild Cherry's visibility. Design elements such as paint or fizz dots added a dynamic touch without distracting from the content, and the typography blended Pepsi's style with hip hop flair.

A short promotional trailer was created to generate buzz for the competition on YouTube and within the Triller app, quickly leading to a surge in submissions. Throughout the competition, the Triller team maintained engagement with static and motion countdown visuals for each stage, from the top 10 to the top 3, leading up to the highly anticipated live finale.

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