Sullivan King 2025 Tour
Client
Sullivan KingThank You For Raging
What
Tour Visual Identity + DesignTeam
Keaton Prescott (Talent)Caitlin Bosse (Project Manager)
Bryce Casper (Designer)
Project Link
https://www.sullivankingmusic.com/cwbptourMy work on the tour’s visual identity was a deeply collaborative and creative process. I was tasked with designing the key art and flyer for the tour, as well as a comprehensive suite of social media assets and elements for the media plan. The designs were directly inspired by the themes and aesthetic of Sullivan King’s forthcoming album, ‘Chaos Will Bring Peace.’ The centerpiece of the artwork is a striking black-and-white illustration that depicts a sorrowed soul, a fallen angel kneeling before the gates of Valhalla, under the shadow of a massive black moon. This imagery, rich with Viking mythology and Sullivan King’s own branding motifs, became the foundation for all promotional materials.
The creative process involved extensive concepting and revisions to capture the raw, distressed energy of the album and tour. Drawing on Sullivan King’s established visual identity, I incorporated noise-filled textures and distressed detailing to echo the chaotic yet beautiful themes of his music. The result was a cohesive visual language that not only resonated with the album’s narrative but also engaged fans across digital and physical platforms. Each asset—from social media banners to animated teasers—was designed to build anticipation and amplify the tour’s impact.
In addition to the promotional visuals, I contributed to the design of exclusive tour merchandise, including baseball jerseys, a bomber jacket, and long-sleeve tees. These pieces carried forward the tour’s black-and-white aesthetic, adorned with elements of the fallen angel illustration and Viking-inspired details. Each item was crafted to appeal to Sullivan King’s fanbase, blending high-quality fashion with his gritty, rebellious spirit. These merch designs were not only wearable pieces of art but also a tangible way for fans to connect with the ethos of the tour.
As the tour prepares to launch, the visuals and merchandise have set the tone for what promises to be a landmark moment in Sullivan King’s career. The combination of powerful music, immersive performances, and evocative branding ensures that the ‘Chaos Will Bring Peace’ tour will leave a lasting impression on audiences across North America. For me, being part of this project has been an exhilarating opportunity to bring Sullivan King’s vision to life and contribute to the narrative of chaos transforming into peace.
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