SpaghettiOs x KidSuper

The SpaghettiOs x KidSuper collection taps into 90s nostalgia with a custom lunchbox and thermos set that celebrates the retro style and playful designs that only the SpaghettiOs brand can bring to the (lunch)table.

Client

SpaghettiOs

What

Brand Partnership
Product, Motion,
and Visual Design

Team

KidSuper (Talent/Designer)
Riley Kalbus (CD)
Eddie Obrand (AD)
Jennifer Emery (Producer)
Colin Defenbau (Photography)
Bryce Casper
(Senior Designer)
Chris Hatch (Product Development)

Project Link

https://shorturl.at/Y0MKF (Flaunt Article)

The collaboration between SpaghettiOs and KidSuper Studios brought a burst of 90s nostalgia to life through a vibrant and playful lunchbox and thermos collection. This limited-edition set features hand-drawn and colored artwork that captures the whimsical spirit of the era. The design showcases the KidSuper team and the iconic 'O' of the SpaghettiOs brand hanging outside a bodega in New York City. The scene is enriched with nostalgic 90s elements, including a lava lamp, a Walkman CD player, and a boombox, which evoke the era's quintessential charm. Adding to the nostalgia, the artwork also includes a cat licking SpaghettiOs off its paw, and various SpaghettiOs branding elements such as a custom SpaghettiOs suit on one character, the logo and colors on a TV in the background, and the SpaghettiOs character mingling with the KidSuper gang. The bodega’s signage cleverly reflects different SpaghettiOs flavors, further anchoring the collection in its brand heritage.

The custom packaging for this collection, created by the NTWRK team, reinforces the 90s theme with a design reminiscent of a vintage TV screen. The packaging features the collaboration's logo lockup in SpaghettiOs brand red on the front, alongside a 90s-style remote graphic. The inside of the box is adorned with a familiar 90s geometric pattern in SpaghettiOs colors, enhancing the nostalgic feel. In addition to the lunchbox and thermos, the collection includes two cans of SpaghettiOs, rounding out the nostalgic experience.

The launch of the collection was celebrated with an NTWRK live episode set in a 90s-themed classroom, complete with a large hand-drawn SpaghettiOs x KidSuper logo lockup in chalk behind the host, Kylie Mar. The highlight of the episode was a fun and experimental short film created by NTWRK and KidSuper. This stop-motion animation featured a miniature cardboard New York City, where a truck carrying a can of SpaghettiOs raced through the city, passing by KidSuper’s favorite NYC spots and showcasing the collection's products and packaging. The episode, short film, and collection dropped on May 10th, 2023, successfully capturing the playful spirit and nostalgic essence of the collaboration.

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