Relentless Fest 2024

An explosive brand identity overview, exceeding all limits and shattering the glass ceiling of metal music festival traditions. Presented by metal royalty, Miss May I. Where metal knows no limits.

Client

Relentless Fest 2024
by Miss May I

What

Visual Identity

Team

Bryce Casper
Levi Benton (Miss May I)

Project Link

www.relentlessfest.com

Relentless Fest, an annual celebration of metal music, embodies the fierce and unyielding spirit of the genre. Hosted by the renowned band Miss May I, the festival is set to take place on November 3rd, 2024, at the Madison Theater in Covington, Kentucky. The event's design and brand identity draw inspiration from a fusion of grunge and medieval aesthetics, creating a unique and immersive experience for attendees.

The visual identity of Relentless Fest is built around a bold and edgy palette of red, tan, and black. These colors symbolize the raw intensity and passion of metal music, as well as the historical and mythological elements that define the festival's theme. Red, representing blood and fire, evokes a sense of power and danger, while tan brings in an earthy, rustic tone that grounds the visuals in a medieval context. Black, the quintessential color of the metal genre, ties everything together with a sense of mystery and depth.

Central to the festival's branding are 'The Relenting' – a trio of icons and characters that personify the festival's ethos. The Assassin, The Harbinger, and The Sorceress each bring their own narrative and visual elements to the brand, enhancing the festival's storytelling aspect. The Assassin represents stealth and precision, with imagery that evokes shadows and sharp edges. The Harbinger is a symbol of prophecy and doom, characterized by foreboding and apocalyptic visuals. The Sorceress, embodying magic and power, is depicted with mystical and Wiccan strengthened femininity.

The design elements for Relentless Fest extend beyond just the visuals. The festival's promotional materials, merchandise, and stage design all incorporate the grunge and medieval themes, ensuring a cohesive and immersive experience for attendees. From distressed textures and medieval typography to intricate illustrations of 'The Relenting', every detail is meticulously crafted to transport festival-goers into a world where metal music reigns supreme and the spirit of relentless passion is celebrated.

More Projects