NIKE ‘Always On’

The world's top athletes are Always On, excelling in both leisure and performance situations with unwavering dedication and persistence.

Client

NIKE

What

Graphic & Motion Design

Team

Riley Kalbus (Nike)

Kyle Sander (Nike)
Evangelina Owens (Nike)
TK (Nike)
Colton Bowshire (Nike)
Bryce Casper (Designer)

Project Link

www.nike.com

The NIKE Summer 2024 'Always On' campaign was a dynamic and exhilarating project that showcased the seamless blend of design and motion graphics to create captivating visual assets across multiple platforms. The campaign aimed to highlight the relentless drive and versatility of top-performing athletes such as Natasha Cloud, Saquon Barkley, Alyssa Thompson, and Christian Coleman, emphasizing their commitment to excellence both on and off the field. Working with an incredible team at NIKE, we developed a cohesive visual narrative that resonated with audiences and amplified the campaign's core message.

The design process began with a comprehensive brainstorming session to establish the campaign's visual identity. Drawing inspiration from the athletes' energy and NIKE's innovative spirit, we focused on creating bold, vibrant graphics that captured the essence of the 'Always On' theme. This foundation allowed us to create a versatile suite of assets adaptable to various mediums, including social media, email marketing, website, and promotional materials.

In the realm of motion graphics, our team utilized advanced animation techniques to bring the campaign to life. We designed eye-catching animations that mirrored each athletes speed, strength, and agility. These motion graphics were seamlessly integrated into social media posts, creating engaging and shareable content that captivated NIKE's audience. Each animation was carefully synchronized with the campaign's visual identity, ensuring a consistent and cohesive experience across all platforms.

Collaboration was key to the campaign's success. Working closely with the talented team at NIKE, we ensured that every design and motion graphic element aligned with the brand's vision and goals. Regular feedback sessions and creative workshops allowed us to refine our concepts and deliver high-quality assets that exceeded expectations both metrically and financially. The final result was a powerful and visually stunning campaign that not only celebrated the featured athletes but also reinforced NIKE's reputation as a leader in sports wear and innovation.

The 'Always On' campaign demonstrated the power of combining strong design principles with innovative motion graphics to create a compelling and immersive brand experience. Through the dedication and creativity of our team, we were able to deliver a vast suite of assets that captured the spirit of NIKE ‘Always On’ and its athletes, inspiring audiences to stay active in their pursuit of greatness.

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