NIKE SP25

Nike's Spring 2025 "Styleby" campaign showcases bold, expressive sportswear that merges fashion and performance, spotlighting athletes like Croix Bethune and Hunter Greene to celebrate individuality and empowerment through style.

Client

NIKE

What

Graphic & Motion Design

Team

Jane Chung (Head of Creative Studio)
Riley Kalbus (Nike) CD

Kyle Sander (Nike) Producer
Evangelina Owens (Nike) Narrative
Soomin Jung (Nike) Senior Designer
TK (Nike) Digital Designer
Bryce Casper (Designer) Digital Designer
Matt Lang (Independent) Editor

Project Link

www.nike.com
https://www.nike.com/nike-style-by

As a graphic and motion designer working on Nike's Spring 2025 "Styleby" campaign, I found myself immersed in a creative whirlwind where athletic grit met high fashion. This wasn’t just a job—it was an opportunity to help shape a visual story that empowered athletes to express their individuality through what they wear, both on and off the field. From the very beginning, the creative direction challenged us to push boundaries—not just to highlight Nike’s cutting-edge apparel and footwear, but to capture a vibe, an attitude, a movement. Every frame I designed had to echo the rhythm of real athletes—sharp, stylish, and unapologetically bold.

Working with iconic figures like Sha’Carri Richardson and Jordan Chiles added a layer of authenticity that elevated the campaign far beyond the typical sportswear ad. These athletes didn’t just wear the clothes—they moved in them, brought them to life, and reminded us that athletic fashion isn’t limited to the arena. I focused on creating motion sequences that celebrated those in-between moments: the walk from the locker room, the ride to the venue, the post-game cool-down. These transitional spaces became runways of their own, and my job was to make every step, every look, feel like a statement. Think kinetic typography, high-energy transitions, and textured overlays inspired by fabric swatches and track lines—all carefully composed to amplify the mood of confidence and self-expression.

What made this project unforgettable was the synergy between incredible products and the athletes who inspired them. The design process was a dynamic collaboration—styling, storytelling, and technology all converging to turn motion graphics into moving emotion. From animating a jacket’s swoosh in sync with a runner’s stride to designing vibrant color palettes that matched the season’s apparel drops, every detail mattered. In the end, the "Styleby" campaign wasn’t just about showcasing Nike gear—it was about showing how sport and style coexist, evolve, and inspire. For me, it was more than a campaign—it was a visual love letter to the culture of motion.

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