NIKE HO24

The 2024 NIKE Holiday Gifting Campaign reimagines the spirit of giving with bold, performance-driven style. Featuring exclusive seasonal collections and dynamic collaborative storytelling with the worlds greatest althletes.

Client

NIKE

What

Graphic & Motion Design

Team

Jane Chung (Head of Creative Studio)
Riley Kalbus (Nike) CD

Kyle Sander (Nike) Producer
Evangelina Owens (Nike) Narrative
Soomin Jung (Nike) Senior Designer
TK (Nike) Digital Designer
Bryce Casper (Designer) Digital Designer

Project Link

www.nike.com

For the 2024 NIKE Holiday Campaign, also known as the ‘Give Sport’ campaign, I had the incredible opportunity to work as a digital designer and motion designer over the span of 13 weeks, contributing to both digital marketing assets and Out-Of-Home (OOH) placement advertisements. The campaign was a high-energy initiative that aimed to capture the excitement of the holiday season while leveraging NIKE’s legendary storytelling capabilities. Our work resulted in a record-breaking Black Friday, delivering the highest profits in the company’s history. This success was a testament to the team’s relentless creativity and strategic collaboration with elite athletes who embody the spirit of perseverance and excellence.

One of the campaign's standout elements was its collaboration with recent Olympic athletes Rai Benjamin, a sprinter-hurdler, and Jordan Chiles, an extraordinary gymnast. These athletes brought authenticity and inspiration to the campaign, symbolizing determination and success—qualities that perfectly align with NIKE’s ethos. Their stories were integrated into both digital and OOH assets, connecting with audiences on a deeply personal level. My role involved designing and animating motion graphics for their profiles, highlighting their achievements and linking their journeys to NIKE's innovative product line for the season.

I played a critical role in assisting the creative team with the final exports of assets, ensuring that all visuals were polished and ready for deployment across various media platforms including their email marketing, app threads, dotcom site, and social channels. This included designing paid media advertisements, which required a precise understanding of NIKE’s branding and audience engagement strategies. The challenge was to create pieces that stood out in a crowded digital landscape, and I used dynamic motion treatments and vibrant designs to capture the energy and boldness of the campaign.

Beyond paid media, I contributed to the final motion graphics and title designs for all motion elements featured in the campaign. From athlete spotlights to product showcases, my work brought a sense of movement and vitality that aligned perfectly with the campaign's high-octane tone. I collaborated closely with editors and art directors to ensure that each piece felt cohesive and visually striking, enhancing the overall storytelling impact. This attention to detail played a significant role in the seamless execution of the campaign across multiple platforms.

The campaign’s success was the result of a collective effort, and I am proud to have been part of a team that pushed creative boundaries while delivering tangible results. By blending the power of motion design with strategic marketing and leveraging the inspiration of world-class athletes, we created a holiday campaign that resonated globally and elevated NIKE’s brand presence during the most critical sales period of the year.

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