NIKE Back to Sport 2025

Nike’s Back to Sport 2025 campaign, created in partnership with SuperMoreBetter Studios, celebrates self-expression and confidence through a fresh, youth-focused creative concept. The project featured 360-degree on-body looks, in-person lifestyle clips, and bespoke motion graphics throughout the campaign.

Client

NIKE

What

Graphic & Motion Design

Team

Eric Duvauchelle (Head of Creative Studio)

Kyle Sander (Nike) Producer
Bryce Casper (Designer) Digital Designer

Project Link

www.nike.com
https://www.nike.com/back-to-school

As a graphic and motion designer working on Nike’s Back to School / Back to Sport campaign, I had the opportunity to help build a fully integrated visual system under the creative direction of SuperMoreBetter Studios, with collaboration and support from both SuperMoreBetter and Nike North America. The campaign was designed to capture the energy of returning to school, sport, and movement—bringing Nike’s product storytelling to life through a bold, youth-driven visual language that could translate seamlessly across platforms.

My role spanned the campaign’s 360° creative ecosystem, from developing on-body apparel fits and product-focused compositions to creating custom graphic lockups, campaign branding, and supporting visual assets. Each element was designed to feel distinctly Nike while working within the larger creative direction established by SuperMoreBetter. The challenge was creating a system that remained cohesive across a wide range of executions while still feeling dynamic, energetic, and adaptable to different athletes, products, sports, and formats.

Motion played a major role in extending that visual language across digital marketing and social. I developed custom motion graphics, animated typography, transitions, and branded treatments designed specifically for campaign content across social and digital touchpoints. The goal was to translate the energy of sport into movement on screen, creating assets that felt fast, expressive, and native to the platforms where Nike’s audience would experience them.

Working closely with Nike North America and SuperMoreBetter Studios made the project an especially collaborative experience. Their creative direction helped establish the larger campaign vision, while I was able to translate that direction into graphic systems, motion design, on-body executions, and branded assets that could live throughout the campaign. The result was a cohesive 360° body of work that brought together sport, product, design, and motion—helping create a visual identity for Back to School / Back to Sport that felt unmistakably Nike, allowing me the opportunity to contribute my own design perspective at every stage of the process.

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