MORRO

The brand identity for indie rock artist MORRO embodies a fluid blend of music and impressionable fashion, amplifying his flair for the phenomenal. Future Me released on January 31st, 2020.

Client

MORRO
(Personal Project)

What

Brand Identity

Team

Bryce Casper (Designer)

Project Link

N/A

For the indie artist Morro, a compelling brand identity was crafted to reflect their unique persona and artistic vision. The name "Morro," inspired by the word "tomorrow" and its root "morrow," meaning morning, evokes a sense of new beginnings and fresh perspectives. This concept is visually translated through vibrant and playful branding elements.

The logotype and mark for Morro exude a lively energy, with a prism logomark that symbolizes the dispersion of light into a rainbow, reflecting the artist's dynamic and multifaceted nature. The primary color palette, featuring bright red and neon green, provides a striking contrast to the softer pastel rainbow hues used throughout the branding. This high-contrast combination not only captures attention but also reinforces Morro's distinctive presence in the indie music scene.

The Morro logotype is designed to be clean and minimal, with intricate details that invite closer inspection. These subtle quirks highlight the artist's appreciation for transformation and fluidity, underscoring their ability to shift and adapt. Overall, the brand identity encapsulates Morro's vibrant personality and creative spirit, setting the stage for a memorable and impactful presence in the music industry.

Morro's latest EP, Future Me, beautifully explores the journey of personal evolution and self-acceptance, drawing a poignant parallel between the phases of the moon and the daily rise of the sun. This release delves into the theme of growing into and out of one’s current self, embracing the constant flux and transformation that defines human existence.

The EP is a sonic journey that bridges the concepts of consistency and change. Each track weaves together introspective lyrics with vibrant, shifting soundscapes, mirroring the artist's exploration of personal growth. Morro's music captures the essence of accepting and celebrating the myriad stages of life, encouraging listeners to find harmony in their own evolving selves. The album’s sound blends indie rock with nuanced electronic elements, creating a rich auditory experience that underscores the thematic elements of the EP.

“The Only Constant in Life Is Change.”- Heraclitus

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