Instacart x Carrots

The most orange and carrot-themed collaboration you’ll ever see featuring delivery service Instacart teaming up with LA fashion designer and veggie enthusiest Anwar Carrots.

Client

Instacart

What

Brand Partnership
Product, Motion,
and Visual Design

Team

Anwar Carrots
(Talent / Designer)
Riley Kalbus (CD)
Eddie Obrand (AD)
Jennifer Emery (Producer)
Claire McMahon (PM)
Colin Defenbau (Photography)
Bryce Casper
(Senior Designer)
Chris Hatch (Product Development)

Project Link

https://www.flaunt.com/post/anwar-carrots
(Flaunt Article)

The collaboration between delivery service Instacart and fashion designer Anwar Carrots resulted in an insanely orange and veggie-inspired merch collection that captured attention with its unique design. The collection, featuring a tan color palette, included a long sleeve tee, a tote bag, a bucket hat, and a water bottle. To add an extra touch, Instacart included a limited number of discount code cards with the collection, further enticing fans to grab their own pieces.

The design cleverly merges the branding of both Carrots and Instacart, each featuring carrots as their iconic symbols. The primary logo lockup showcases the Instacart logotype alongside a carrot half in the ground. For this collection, the carrot has been creatively transformed into an Anwar Carrots icon, with "by Anwar Carrots" beneath the Instacart logo to highlight his involvement. The half carrot in Anwar’s style pops up on numerous pieces of the collection in clever places including the fold of the bucket hat, the bottom portion of the water bottle, and largely on the back side of the tan tote bag.

An especially notable design element appears on the back of the long sleeve shirt: an icon of a shopping cart filled with four carrots, reflecting Anwar's personal life and inspirations, including his wife and three kids who motivate his work and ambition in the fashion industry. A subtle sleeve hit of the full Carrots brand icon is sewn on the long sleeve product to further promote Anwar’s excitement and enjoyment working with Instacart on this collection.

To promote the collection, the NTWRK creative team produced a video short featuring Anwar delivering the collection to his close friends and fellow entrepreneurs. The video not only celebrated Anwar's journey in fashion but also marked the exciting launch of the 'Instacarrots' collection. The live episode on NTWRK, where Anwar joined host Kylie Mar, saw the collection selling out within minutes. To enhance the experience, several participants in the live chat were selected to receive their purchases via same-day delivery by Instacart employees, making the launch event even more memorable.

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