DODGE x Tee Grizzley

The custom Dodge Hornet x Tee Grizzley sneakers, produced by Dexter the Creator, celebrate the launch of the brand new 2023 Gold Dodge Hornet SUV with style and swag.

Client

DODGE

What

Brand Partnership
Product, Motion,
and Visual Design

Team

Tee Grizzley (Talent)
Dexter The Creator
(Talent / Designer)
Riley Kalbus (CD)
Eddie Obrand (AD)
Jennifer Emery (Producer)
Colin Defenbau (Photography)
Bryce Casper
(Senior Designer)
Chris Hatch (Product Development)

Project Link

https://shorturl.at/Cy2iH
(The Fader Article)

The marketing campaign for the NTWRK exclusive drop of the Gold Dodge Hornet x Tee Grizzley sneakers, crafted by Dexter the Creator, was designed to be both bold and trend-setting. The campaign aimed to highlight the synergy between the sleek Gold Dodge Hornet SUV and the distinctive sneakers, which feature a striking color palette of Gold, Red, and Black. The sneakers are adorned with unique design elements, including the Hornet icon in black on the back and gold accents against a red tongue, making them a standout piece. Additionally, custom packaging for the sneakers was created by the NTWRK creative team, adding an extra layer of exclusivity and style to the product.

To promote the drop, both static and motion assets were developed, culminating in a full-fledged commercial that masterfully showcases the SUV and sneakers. The commercial balances silhouette and spotlighted imagery, emphasizing the sleek design of the Gold Dodge Hornet while also spotlighting the sneakers' bold aesthetic. Custom 3D animated screen graphics were employed to create an engaging visual experience, including honeycomb patterns, light tunnel streaks, night tunnel time-lapses, and a dramatic gold and black cloudscape. The commercial features Tee Grizzley and Dexter the Creator, with Tee providing a serious and sophisticated voice-over that complements the high-energy visuals.

The campaign’s visual assets were designed to capture the essence of the Dodge Hornet SUV, sneakers, and talent including Tee Grizzley and Dexter the Creator culminating into a cohesive and captivating promotional experience. The commercial concludes with a perfectly lit silhouette of the Gold Dodge Hornet SUV against a soft video backdrop, reinforcing the sleek and powerful image of the vehicle. The entire campaign was showcased during a live episode on the NTWRK app that aired on June 21st, 2023, effectively blending high fashion with cutting-edge automotive design.

You can check out more about the Gold Dodge Hornet SUV HERE.

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