Chips Ahoy! x MARKET

The exclusive Chips Ahoy! ice cream is a delicious treat whether you're at Rolling Loud in Miami or enjoying it in your own backyard, and pairing it with the MARKET sundae collection makes it even sweeter.

Client

Chips Ahoy!

What

Brand Partnership
Product, Truck,
and Visual Design

Team

MARKET (Talent / Designers)
Riley Kalbus (CD)
Eddie Obrand (AD)
Jennifer Emery (Producer)
Claire McMahon (PM)
Colin Defenbau (Photography)
Bryce Casper
(Senior Designer)
Chris Hatch (Product Development)

Project Link

https://shorturl.at/7aj7b
(The Fader Article)

For the ultimate summer treat, whether you're at Rolling Loud Miami or enjoying a sunny day in your backyard, Chips Ahoy! ice cream is the go-to choice. To celebrate this delicious treat, NTWRK teamed up with Chips Ahoy! and fashion brand MARKET to create a custom ice cream sundae collection that's as sweet as the ice cream itself. The collection includes a cookie jar, ice cream bowl, and ice cream scoop, each piece carefully customized with a playful graphic blending the branding of Chips Ahoy! and MARKET. The metal ice cream scoop features a Chips Ahoy! logo engraving and the slogan 'Here For Happy' on the handle, adding a touch of elegance and fun. The ice cream bowl features a clever design element with a pseudo-cracked effect revealing the bright MARKET brand yellow M logo underneath.

To take the celebration to the next level, NTWRK brought the Chips Ahoy! ice cream experience to Rolling Loud Miami with a fully custom-wrapped ice cream truck. The truck, adorned with Chips Ahoy! and MARKET illustrations, featured eye-catching details from wheel covers to door overlays, making it a standout attraction at the event. The custom truck drew massive attention and curiosity, effectively promoting the new Chips Ahoy! ice cream to a wide audience.

The NTWRK promotional short was a simple yet refreshing highlight of the campaign. It featured two models enjoying the Chips Ahoy! ice cream with their MARKET sundae collection, lounging on a Chips Ahoy! brand red blanket spread over fresh green grass. The close-up shots of the products and the natural, relaxed setting created a strong sense of FOMO and desire for viewers to experience the treat themselves.

The NTWRK live episode was a hit, showcasing the MARKET collection and featuring clips from the Rolling Loud ice cream truck event. The episode not only highlighted the custom collection but also significantly boosted sales of Chips Ahoy! cookies and ice cream. The MARKET collection quickly sold out, and the campaign's success underscored the effective collaboration between the brands and NTWRK.

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