Ava Max

The stunning look of the Ava Max Diamonds and Dancefloors album on vinyl breathes fresh air into the music, offering listeners a captivating journey of sound.

Client

Atlantic Records

What

Product and Visual Design

Team

Marilyn Hue (CD)
Bryce Casper (Product Designer)

Project Link

https://shorturl.at/sdwOV (Ava Max Store)

Working with Atlantic Records and Creative Director Marilyn Hue to bring Ava Max’s Diamonds and Dancefloors album to life on vinyl was an exciting project. Marilyn Hue’s creative vision played a crucial role, with her stunning imagery featuring prominently throughout the design. The front cover showcases Ava Max surrounded by sparkling diamonds, with one held provocatively in her mouth, capturing the album’s glamorous and dynamic essence. The back cover presents Ava standing superimposed on a massive diamond, with a microphone hovering above her, adding to the album's visual impact.

Our design task list included several key elements. We crafted the back of the vinyl featuring the track listing and logos, as well as the full inner sleeve design. The inner sleeve is designed with a bold red and black checkered dancefloor pattern, while the reverse side displays the complete tracklisting along with all the lyrics, ensuring a comprehensive and engaging experience for fans. Additionally, we designed both sides of the vinyl’s inner circle label, integrating both familiar and new design elements to create a cohesive look that honors the album's aesthetic evolution.

A smaller yet significant aspect of the project involved creating version stickers for various vinyl editions, including the primary ruby pink, Target exclusive, black ice, and purple colorways. Marilyn's clear communication and direction, combined with input from the label and Ava Max herself, were instrumental in achieving a successful outcome. The final product is now available on Ava Max's e-commerce shop, as well as on Amazon and Target. The project also includes a CD with an album lookbook, a cassette version, and a special package offer featuring a poster inspired by the album’s back design, enhancing the overall product line.

Stream the album ‘Diamonds & Dancefloors’ by Ava Max HERE.

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