1800 Tequila x NY Nico

The pairing of 1800 Tequila and New York Nico brings to life a homage black leather varsity jacket inspired by the New York Knicks and the vibrant spirit of NYC

Client

New York Knicks x 1800 Tequila

What

Brand Partnership
Product, Motion,
and Visual Design

Team

New York Nico
(Talent / Designers)
Riley Kalbus (CD)
Eddie Obrand (AD)
Jennifer Emery (Producer)
Kyle Bailey (PM)
Colin Defenbau (Photography)
Bryce Casper
(Senior Designer)
Chris Hatch (Product Development)

Project Link

https://shorturl.at/W7k2V (COMPLEX Article)

The NTWRK brand partnerships team facilitated an exciting New York-inspired collaboration between 1800 Tequila and the iconic New York Nico, resulting in a stunning all-black leather varsity jacket. This jacket is a true tribute to New York pride, blending the essence of the Knicks, the vibrant spirit of New York City, and the distinctive flair of 1800 Tequila. The design showcases meticulously handcrafted patches, each embodying a unique aspect of New York culture and the joy of sharing 1800 Tequila with friends.

The jacket’s back prominently displays a large patch featuring a cartoon-style basketball hoop with the NYC skyline shrinking into it, topped with "New York" in the Knicks’ brand colors. On the front, a medium-sized Knicks logo patch and the script text "New York's Biggest Thrill" add to the jacket's appeal. The left sleeve features a 'Big Apple' logo designed by New York Nico, while the right sleeve boasts a black and white '1800' patch. Also included is a custom enamel pin inspired by the Statue of Liberty's torch, adorned with the NYK initials for the New York Knicks, presented in the team's blue and orange colors.

To celebrate this collaboration, NTWRK hosted an exclusive pre-game mixer at Madison Square Garden, complete with a mini bar serving 1800 Tequila and a display of iconic New York sports memorabilia. Attendees included New York Nico and Fat Joe, who sported their custom jackets, adding a touch of glamour to the event. The mixer and NTWRK live episode received high praise, further solidifying future partnerships with Nico, 1800 Tequila, and the Knicks. Following the live episode, all custom jackets sold out, and select pieces were gifted to VIPs, marking the collaboration as a major success.

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